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Meet Trina Boos

Executive recruitment agency owner and ad executive turned etiquette consultant

As Founder and CEO of Boost Academy of Excellence, Trina helps organizations elevate their teams through leadership training, workplace etiquette, and professional presence development – skills critical for success in today’s hybrid work environment. Trained by the Emily Post Institute on business etiquette, she delivers corporate training, executive coaching, and career advisory services that transform how professionals show up and lead.

Trina hosts Boosted, a podcast revealing the unwritten rules of professional success – from mastering workplace civility to navigating generational communication gaps. Her mission: technical skills get you hired, but professional presence gets you promoted.

Previously, Trina built and scaled Boost Agents to a seven-figure recruitment agency, placing thousands of marketing, creative, and digital professionals with leading technology companies, global financial institutions, and top-tier advertising agencies. She achieved an industry-leading 98% candidate retention rate through her human-centered, purpose-driven approach.

In 2001, Trina founded Ad Lounge, growing it from a Sheridan College networking group into a 5,000+ member professional community. She pioneered programs including the Next Gen Dinner Series, DishCourse, and Conversuasion, connecting emerging leaders with C-suite executives and raising $120K for youth charity Sketch.

Trina has served on advisory boards for Rogers Communications, TAAFI, and DX3 Canada. A sought-after speaker, she’s presented at conferences including DesignX, FITC, Canadian Immigrant Fair, and the Ajax Pickering Board of Trade. Her work has been featured in the Toronto Star, Financial Post, and Women of Influence.

At the core of Trina’s work is a belief that exceptional professionals distinguish themselves not just through technical capabilities, but through their ability to build genuine relationships and navigate complex business environments with grace and confidence.

Find her on Linkedin.

Featured in media and publications

  • Toronto Star
  • The Globe and Mail
  • CBC
  • Financial Post
  • Strategy

Watch our success stories​

08 : 17

From Awkward to Assured: A Career Acceleration Story

A promising marketing executive sought help when repeatedly passed over for client-facing opportunities. Through our Executive Presence coaching program, she mastered confident communication, strategic networking, and polished dining etiquette. Six weeks later, she successfully led an international client presentation that resulted in a multi-year contract. As she noted: "The personalized coaching transformed how I present myself. I've since been promoted and now mentor others on professional presence within our organization.

08 : 17

From Technical Experts to Global Business Leaders: A Success Story (TEST)

When an international technology firm expanded into new markets, their leadership team struggled with cultural differences during client meetings. After our 8-week Business Etiquette Training program, their team mastered cross-cultural communication techniques, proper dining etiquette, and relationship-building skills. Six months later, they reported a 40% increase in international contract closures and significantly improved client retention rates.

08 : 17

Elevating Professional Presence: A Client’s Journey (TEST)

A mid-sized financial services firm found their talented analysts were technically proficient but struggled with client-facing communication. After our 6-week Professional Presence program, team members demonstrated remarkable improvement in presentation skills and meeting management. Their Director of Operations shared: "Our team now projects confidence in every client interaction. We've seen a 25% increase in client satisfaction scores and stronger relationships with our most valuable accounts.

00 : 05

Confidence That Closes Deals: A Sales Team Transformation (TEST)

When a leading software company's sales team struggled with international business protocols, they risked losing key accounts. Our customized Global Business Etiquette workshop equipped them with cultural intelligence and networking strategies. Within three months, they secured two major contracts previously considered out of reach. Their VP of Sales remarked: "The etiquette training gave our team the confidence to navigate complex social situations with ease. What we learned has become an essential part of our competitive advantage.

Ready to boost your excellence and succeed with confidence and grace?

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